The short version: MG Hair Studios, a hair salon at 506 Biltmore Way in Coral Gables, Florida, runs its entire online presence — website, Google profile, online shop, and client marketing — on the same owned-stack system LiftUp Consulting installs for its clients. The results on the record: 370 Google reviews at 5.0 stars, products selling through Google Shopping’s free listings, a content engine that publishes four keyword-led posts a week across Google and social, and website measurement built around booking clicks instead of page views. The same setup costs any small business $899 for the website framework — or $1,298 for the complete Freedom Package.
This is not a mock-up or a template demo. It is a working salon, open Tuesday to Saturday, whose digital operation you can check yourself — search for it, read the reviews, browse the shop. Here is what was built, and what it produced.
The starting point
MG Hair Studios was never a weak business — it was a strong salon with a digital presence that didn’t match it. Before the system was built:
- The name on the internet was a legacy one. Directory and brand listings still carried the salon under its former name, “Miller’s Studio” — including its Davines salon-locator listing, one of the first places a color client looks.
- Third-party data contradicted reality. While the salon’s own Google profile stood at 370 reviews and 5.0 stars, at least one major places aggregator was still syndicating a stale record — 4.6 stars, 18 reviews, priced “inexpensive” — into the data AI assistants read when someone asks for a salon recommendation.
- What links existed pointed at the wrong place. A Google Search Console baseline (October 26, 2026) counted 154 external links from 28 sites — 97% of them to the homepage, most from one directory syndication network. The pages that actually make money — balayage, keratin, extensions — had zero external links between them.
- Nothing was connected, and nothing was measured. Website, Google profile, shop, and social each existed on their own; there was no content system tying them together and no way to answer the only question that matters — which pages produce bookings?
What was built
- The website — on an owned stack. The salon’s site runs on WordPress on its own domain and hosting: no platform rent, no rented storefront, nothing a vendor can switch off. Around that foundation, the money pages were rebuilt as answers — one researched keyword per page (balayage, keratin treatment, extensions, hair color cost), each opening with the direct answer a searching client — or an AI assistant — is looking for, with booking one tap away throughout.
- The Google profile — run like a storefront. The Google Business Profile is managed as the salon’s front window: complete services with prices, a standing review engine (every client email campaign carries a plain review ask — no incentives, per Google’s rules), and posts published on a researched keyword cadence. The profile stands at 370 reviews, 5.0 stars — the highest rating in its Coral Gables competitive set — and it grew by 9 reviews in the last measured week alone.
- The shop — selling where Google shoppers already are. The on-site shop was connected to Google Merchant Center, putting the salon’s products into Google Shopping free listings — 21 products enrolled and appearing on the Shopping tab with zero advertising spend. Free listings only, by design: presence first, ads only if the numbers ever argue for them.
- The content engine — one keyword, every channel, at the same time. Each week starts with research: the Google profile’s own search data plus a strict competitive analysis of which non-branded terms are actually winnable. Then one keyword gets the full treatment — a blog post, a Google post, and social posts created together as one cohesive publication, every link tagged with that keyword so the results can be measured term by term. Four posts a week, no random posting. (LiftUp’s own content runs on the identical system.)
- Measurement — bookings, not applause. Google Analytics is configured with the booking click as the key event, so pages are graded by the action that pays rent. October 2026 told the story plainly: 1,800 active users, up 63% — and, for the first time, a per-page answer to which content produces booking intent.
→ See it live: mghair.miami
The numbers
| Measure | Result | Source |
|---|---|---|
| Google reviews | 370 at 5.0★ — highest rating in the Coral Gables competitive set | Google Business Profile manager panel, Nov 2, 2026 |
| Review growth | +9 in the last measured week (361 → 370) | Weekly review-count check, Nov 2, 2026 |
| Google Shopping | 21 products enrolled in free listings — $0 ad spend | Google Merchant Center, Nov 2, 2026 |
| Website traffic | 1,800 active users in October 2026, up 63% | Google Analytics (booking-click key event live) |
| Booking-platform standing | 5.0★ across 773 reviews on Fresha’s Coral Gables balayage pages | Fresha category pages, verified Nov 2, 2026 |
| Content system | 4 posts/week, one researched keyword across blog + Google + social | Live since Nov 2, 2026 |
What we deliberately do not publish here: revenue claims. The salon’s books are the salon’s business. What we can show — reviews, traffic, listings, the content itself — is public, current, and checkable.
What the same system costs your business
Nothing on this page is a custom enterprise build. It is the standard LiftUp Consulting setup, at the published prices:
| Setup | Price |
|---|---|
| Website framework (owned WordPress stack, live in 5–10 business days, 30 days of post-launch support) | $899 |
| HubSpot CRM integration (chosen, set up, connected to your forms) | $199 |
| AI assistant integration (connected to your Instagram + CRM) | $299 |
| ⭐ Discover Your Freedom — the complete setup | $1,298 |
| Optional management afterward — month-to-month, no lock-in | Core $499/mo · Growth $899/mo |
→ The full breakdown: Website Packages
→ The honest market comparison: How much does a small business website cost?
→ Everything LiftUp Consulting does: Our Services
Questions owners ask us about this case study
Is MG Hair Studios a real client?
Yes — a working salon at 506 Biltmore Way, Coral Gables, running this system today. Its reviews, shop, and posts are public; check them.
Did the salon pay agency prices for this?
No. It runs on the same published prices as every LiftUp client: the $899 framework and the standard add-ons and management tiers listed above.
How fast did the website part happen?
The framework standard is 5–10 business days from having your materials.
Will this work for a business that isn’t a salon?
The system was designed industry-blind: an owned website, a worked Google profile, an organized customer list, and weekly content aimed at the searches your customers make. LiftUp’s consulting is built on 30 years of operating businesses across beauty, hospitality, and construction.
Do I have to sign a long contract?
No. Setup is one-time; management is month-to-month.
Start here
Tell us about your business — the questionnaire takes a few minutes, and your first consultation hour is free. We’ll show you exactly which parts of this system your business is missing, and the fixed price to build them, before any money moves.
LiftUp Consulting · 330 Catalonia Avenue, Coral Gables, FL 33134 · Digital Marketing Solutions for Business Growth